The Royal College of Pathologists of Australasia (RCPA) has launched a "fun and light-hearted" social media campaign, focused on the idea of a 'World Without Pathologists'.
The campaign was launched on November 28 and is the first of its kind in the area of pathology, aimed at using social media to raise awareness of the important role that pathology plays in people's lives.
Two videos have been released on the RCPA website, showing a doctor trying to help patients in a world with no pathologists, with more videos to come on December 10.
President of the RCPA professor Yee Khong said that though the videos are light-hearted, the message is serious and a national concern.
"This is the first time that the RCPA, and perhaps any pathology group, has utilised social media with a creative campaign to drive its message. We’ve taken a new angle to highlight the crucial role of pathology and pathologists," said Professor Khon.
"Pathology largely takes place ‘behind the scenes’, so it’s still relatively unknown and its importance is not widely understood by the public. This is a real concern as there is serious message behind our campaign. There is currently a critical shortage of pathologists across Australia, a trend which if left unchecked could jeopardise the profession’s high standards."
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