A new tool to help take the guesswork out of sticking to a balanced diet has been launched by the NSW Food Authority.
The 8700kJ campaign, launched on March 1, aims to educate Australians about the food they consume and how to make more balanced food choices.
A new website is available – as well as an iPhone, iPad and Android app – to help consumers calculate their ideal kilojoule intake, search for common foods and learn what level of exercise would be required to burn the off the energy.
With the tagline of "Find your ideal figure", the initiative follows the introduction of legislation stating that kilojoule labelling must now appear on menu boards of fast food outlets with more than twenty outlets across the state.
"Knowing the number of kilojoules in each food and beverage item before you buy makes an enormous difference in the decision making process," campaign ambassador and nutritionist, Dr Joanna McMillan, said.
Many private health insurance providers also offer access to additional support such as weight management courses and preventative health tests as part of their cover.
Maintaining a healthy diet and exercise program can help to reduce the risk of diseases such as type 2 diabetes and hypertension.