Today's announcement of a new food standard that has food manufacturers having to provide scientific evidence of a product's health claim, has been judged as a win for consumers by Heart Foundation chief executive officer Dr Lyn Roberts.
"Research showed that when consumers see products that have health claims, they assume they relate to all nutrients in the product," said Dr Roberts.
"Now that food manufacturers have to support their health claim with scientific evidence, it will give consumers confidence in the products they are buying."
The new food standard is said to ensure that claims such as 'calcium rich' and 'low fat' appear only on healthy foods, with those containing higher levels of sugar, salt and saturated fat unable to claim the health benefits.
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Dr Roberts added that the issue has been around for "well over a decade" and that the Heart Foundation was pleased with the outcome.
"We are pleased that government has reached an agreement that puts Australian people first before the food industry. While we don’t think it is perfect, it has gone a long way to addressing our concerns and is a big step in the right direction," said Dr Roberts.