One of Australia's largest private health insurance providers has helped launch a new iPhone app today (January 18) to aid shoppers in making healthier choices at the supermarket.
Bupa is hoping that the FoodSwitch app will encourage households around the country to reduce the risk of heart attack and stroke by making better decisions about what they are eating.
The app – soon to be available for Android devices also – allows users to receive easy-to-understand nutritional information and view healthier alternatives simply by scanning the barcode of packaged foods using their iPhone camera.
Three years of research by food and health policy experts from The George Institute for Global Health has seen more than 20,000 products added to the database.
Bupa’s head of Clinical Advisory Dr Stan Goldstein believes that the simple and practical tool will help improve the diets of families, taking the guesswork out of grocery shopping.
"FoodSwitch comes at a pivotal time in the food labelling debate, with the federal government still considering changes towards food labelling systems for Australia," Dr Goldstein added.
The free app is available for iPhone and iPad 2 devices from the App Store.