A "modern day collection tin" has been launched for the Royal Children's Hospital Good Friday Appeal, with the Facebook app for the campaign going live today (March 25).
Donating has never been easier, where instead of scrounging around for change, people can simply use the app to make a donation and receive an emailed receipt within minutes.
"We know that many tens of thousands of Victorians follow the efforts of the annual Good Friday Appeal via our Facebook page so what better way to make their donation as simple as possible than via an app right on the same page," said Good Friday Appeal executive director Deborah Hallmark said.
Social media experts Online Circle helped to put the app together and get it ready for this year's appeal on March 29.
Social media donation apps have been used in the United States to 'good effect' but have only just begun to be used by charities in Australia.
"The Donation app allows your supporters and Facebook fans to make secure donations without ever leaving the Good Friday Appeal Facebook page," Hallmark said.
Ensure you and your children get the appropriate medical care when you need it with a health insurance plan.