More than half of the Australian population visited a fast food outlet in an average four-week period last year, according to the latest Roy Morgan research.
While the national average was 59 per cent, the 35 to 49 year age group emerged as the highest proportion of fast food consumers – with two-thirds of the segment making a purchase.
According to Roy Morgan industry communications director Norman Morris, the results may reflect the pressure some time-poor Australians are under.
"This figure is influenced by the fact that 63 per cent of this age group have at least one child under 16 years old – significantly higher than any other age group," Mr Morris said.
"It is likely that fast food craving young children, combined with busy schedules, are leading to the high fast food figure for 35-to-49 year olds."
This startling data may prompt some Australians to consider investigating ways to improve their eating habits and lifestyle – a daunting task which some private health insurance providers may be able to help with.
Some private health cover options include access to wellbeing programs that incorporate advice on a range of lifestyle factors, including diet.